Rethinking the entertainment experience in Central America

Tech & Data + Design & Product + Business

Summary of the project

Team

1 Business Consultant

1 Product Owner

1 UX/UI Designer

1 IT Project Manager

2 Mobile Developers


Duration

Total 14 weeks

Product definition - 2 weeks

Business plan - 6 weeks

Software development - 12 weeks

Deliverables

Business Plan

Android and iOS application developed in React Native

Administrator Dashboard

About the challenge

In Central America, question and answer television programs have been very successful, attracting people of all ages. However, digitalization is reducing the average TV consumption per person, so entertainment needs to migrate to where users spend most time today, the cell phone.

Exploring the opportunity

In Central America, Internet penetration is growing year after year, with 65% of people having access to the Internet today. 40% of Internet users are mobile gamers. Added to that, the new normality drove a growth in the search for home entertainment, growing by 25% during the confinement. Trivia games represent a universal proposal, for all ages and that do not go out of fashion. Escappe seeks to digitize entertainment by becoming the leading trivia and experience app in Central America.

"Analyzing the market, we realized that there is a great opportunity to offer the experience of family trivia nights in digital format. In addition, we can attract brands that are willing to invest in branding through new channels"

Ezekiel Caggiano

Product Owner @ Escappe

The solution

Develop a trivia application with weekly live games with cash prizes, where the brands have their parameterized advertising spaces and can customize the app to make targeted-branding actions.

A trivia game that reinvents the way we play

Develop a trivia application with weekly live games with cash prizes, where the brands have their parameterized advertising spaces and can customize the app to make targeted-branding actions.

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The impact of our work

"Seeds was with us from end to end. We had the necessary equipment in every moment and we managed to put together the product we were dreaming of"

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